Maison Gen
The House of Origin
Where Every Elements Begins
Maison Gen is the birthplace of Yokozuna’s most refined expressions—an internal sanctuary dedicated to the creation of proprietary, value-added ingredients. Here, raw materials are transformed into signature blends, and every formulation is treated as both a structure and a story. This is where tradition meets transformation—at molecular scale.
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Formulation as
Philosophy
Within Maison Gen, we pursue a formulation ethos rooted in depth, restraint, and design. Every blend exceeds the thresholds of quality, regulation, and identity—engineered to meet both local and global compliance and aesthetic coherence. The result is a portfolio of ingredients that do not compete for attention, but quietly redefine the category.
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Virtue: Depth Over Volume
We refine, reduce, and rethink—because excellence is not about doing more, but doing less with greater intention.
The Signature Layer
What Maison Gen produces cannot be found in catalogs. From dual-origin compositions to regulatory-optimized transformations, each ingredient reflects a distinct creative fingerprint. Blends are structured to carry trademarks, withstand scrutiny, and serve as foundational elements in the most forward-thinking wellness products worldwide.
Virtue: Identity Through Structure
True distinction isn’t declared—it’s engineered, built into every layer of form and function.
A Legacy in the Making
Maison Gen is not a lab. It is a house. A house with its own discipline, its own rhythm, and its own code. Every product developed within it is made to last—not just in market cycles, but in memory. This is where the Yokozuna standard becomes visible—through what we create, and how we create it.
Virtue: Time Is the Standard
We create as if permanence matters—because what endures is what defines.